Move API End User License Agreement

Last updated: September 1, 2025

Please Read This Agreement Carefully

We make our API available under the terms of this end user licence agreement (these "terms" or this "agreement"). By making API calls, or by clicking or tapping on the relevant "Accept" button to confirm your agreement to these terms, you agree to be bound by this agreement. If you do not agree to the terms of this agreement, we reserve the right to revoke your access to the API at any time.

Where a capitalised term is used in this agreement and not defined in clauses 1-14, it has the meaning given to it in clause 14.

1. Who We Are and What This Agreement Does

We are Move AI Limited (registered with company number 11886662) of International House, 142 Cromwell Road, London, United Kingdom, SW7 4EF ("Move AI", "we", "us").

This agreement is made between us and the company you represent.

Under this agreement, we license you to download and/or use the API, the motion capture files (and their content) that is provided to you by us through the API (the "Output"), the related documentation available at https://docs.move.ai ("Documentation"), and any updates or supplements to them.

There are other terms that apply to your use of the API. In particular, you agree to comply with our API Acceptable Use Policy as it may be updated from time to time. You also acknowledge that we process your personal data and any other personal data that you or others share with us through the API in accordance with our Privacy Policy.

We may from time to time release and make available to you versions of the API or specific API features that are designated as being in 'Beta' or 'Beta' versions. Any such 'Beta' designation typically indicates that the feature or version of the API in question is in pre-commercial release form and is made available to you without charge or on a discounted basis. It is provided to you early ahead of commercial release on this basis on the understanding that you accept that it may contain material errors or bugs, may not be fully functional and/or may fail to operate, either at all or as expected, and that your use of this feature or version is at your risk. If you do not wish to accept this risk, you should not use any feature or version of the API that is designated as being in 'Beta' or a 'Beta' version.

2. Support and Contacting Us

If you want to learn more about the API or have any problems using it, please take a look at the Documentation.

If you think the API is faulty or misdescribed or wish to contact us for any other reason please email our customer service team at api-support@move.ai.

If we have to contact you we will do so by email, using the contact details you have provided to us.

3. API License and Restrictions

In return for your agreeing to comply with this agreement and the payment by you of any applicable Fees, business customers may permit their Authorised Users to:

• download the downloadable versions of any products and associated Documentation on to a mobile device and view, use and display the products and the Documentation on such device;
• receive and/or use any free supplementary software code or update of the API incorporating "patches" and corrections of errors as we may provide to you;

for the Permitted Purpose and in accordance with the provisions of this agreement.

3.1 Your Obligations

You agree that you and your Authorised Users will:

• only use the API for the Permitted Purpose;
• not engage in or permit any other person to engage in any Prohibited Use of the API;
• comply with this agreement and the API Acceptable Use Policy;
• comply with the Documentation and other reasonable instructions of Move AI;
• not rent, lease, sub-license, loan, provide, or otherwise make available, the API in any form, in whole or in part to any person without prior written consent from us;
• not copy the API or Documentation, except as part of the normal use of the API or where it is necessary for the purpose of back-up or operational security;
• not translate, merge, adapt, vary, alter or modify, the whole or any part of the API or Documentation nor permit the API or any part of it to be combined with, or become incorporated in, any other programs, except as necessary to use the API on devices as permitted in this agreement;
• not, except to the extent specifically permitted by applicable law, disassemble, de-compile, reverse engineer or create derivative works based on the whole or any part of the API nor attempt to do any such things;
• comply with all applicable technology control or export laws and regulations that apply to the technology used or supported by the API.

3.2 Usage Limits and Funds

Your use of the API is subject to your Funds, as further described in this clause 3.2.

The consumption of Funds will be clearly set out in your account when you log into your account. We reserve the right to change the consumption rate of Funds from time to time.

If you do not have any Funds, you may not make or the API may prevent you from any further use of the API. If you wish to use the API, you may purchase additional Funds. When you buy additional Funds, we will clearly set out its cost. Once the additional usage rights are used up, you may not make or the API may prevent you from any further use of the API. If you delete your account, any unused Funds will no longer be available to you and you will not get a refund.

You agree that your use of the API will be reasonable and not excessive and consistent with the Usage Limits. We reserve the right to suspend your access to the API or your account or to terminate this Agreement and your rights to use the API or take action against you if we become aware that you are engaging in Excessive Use or using Output for Prohibited Use. We will determine based on reasonable information available, what constitutes Excessive Use, and you agree that our determination is final and binding. If we reasonably believe that you have been engaging in Excessive Use or using Output for Prohibited Use, we may:

• contact you and require you to cease or alter your behaviour/actions; or
• immediately suspend, modify, block access to, limit or otherwise restrict your use (or the use of any Authorised User) of the API, and notify you in writing that we have done so (and, where we so restrict use of the API, we may maintain such restriction for such period as we consider appropriate in the circumstances).

If you: (i) continue with Excessive Use after such notice, and/or (ii) use or permit any other person to use Output for any Prohibited Use, we may, without notice, terminate this agreement and permanently end your rights to use the API in accordance with clause 11.

3.3 Third Party Access

Where you provide or make available any aspect of the API or any Output to a third party, you: (a) shall (in the case of the API) only be entitled to do so where expressly permitted under this agreement; (b) do so at your own risk and are solely responsible for all arrangements with that third party and for any use of the API or the Output by that third party; and (c) where you are a business user, hereby indemnify and agree to keep Move AI indemnified and to hold Move AI harmless against any losses, liabilities, damages, costs or expenses arising from or in connection with any claim made by that third party against Move AI in connection with this agreement or your use of the API.

If you are a business customer, you are and shall remain liable for all acts and omissions of your Authorised Users.

The use of the API is dependent on certain third-party infrastructure and services which we do not control, including your internet access and/or mobile data services and the internet. We therefore do not warrant that the use of the API will be uninterrupted or error-free.

4. Your Other Obligations

You shall (and if you are a business customer, you shall procure that your Authorised Users shall):

• comply with all applicable laws with respect to your obligations under this agreement;
• obtain and maintain all necessary licences, clearances, consents, releases, approvals and permissions necessary for: (i) you and, where applicable, your Authorised Users to use the API and perform your and their obligations under this agreement; (ii) the use by Move AI of the Materials in the performance of our obligations and exercise of our rights under this agreement; (iii) the use by Move AI of the Video Data, Motion Data and Output in accordance with our rights;
• be solely responsible for procuring and maintaining your network connections and telecommunications links from your systems to the API, and Move AI shall not be liable for any problems, conditions, delays, delivery failures or any other loss or damage arising from or relating to your network connections or telecommunications links or caused by the internet; and
• at all times act in good faith towards Move AI and not make any defamatory or derogatory statements about, or take part in any activities in any manner which might be considered to be derogatory or detrimental to the reputation of Move AI.

5. Intellectual Property Rights

As between you, any and all other Contributors and Move AI:

5.1 Your Rights

You and any and all other Contributors own and shall retain ownership of all Intellectual Property Rights in and to the Video Data and the Materials. Move AI hereby acknowledges that it does not, other than as expressly stated in this agreement, obtain or claim any right, title or interest in or to (including any right to use) any Video Data and/or the Materials.

5.2 Our Rights

Move AI owns and shall retain ownership of all Intellectual Property Rights in and to the API and the Documentation and any and all content, information, data and know-how obtained or developed in connection with the provision or use of the API and the Documentation, including the Motion Data, Output, and any feedback/comments provided by you or on your behalf in relation to the API and the Documentation. You hereby assign (including by way of present assignment of future rights) to Move AI any and all Intellectual Property Rights in the foregoing that vest, vested or in future will vest in you or any other Contributor upon creation with effect from that date.

5.3 Licenses

You hereby grant to Move AI a worldwide, royalty-free, fully paid-up, non-exclusive, perpetual, irrevocable, transferable, sub-licensable licence to copy, display, communicate, adapt, edit, and otherwise use the Video Data and the Materials for the provision of the API and related services and/or the development, training and improvement of our products, technologies, systems and services.

Subject to clause 5.5, Move AI hereby grants to you a worldwide, royalty-free, fully paid-up, non-exclusive transferable, sublicensable licence of all Intellectual Property Rights it owns in the Output with effect from the date of their creation.

5.4 Your Warranties

You confirm and promise (or, for business customers, warrant and represent) that:

• you have binding, enforceable arrangements in place with any and all other Contributors entitling you to grant the rights you grant to us under clause 5.1, including in relation to any Materials in which they and any performance by them appears or is featured;
• none of the Video Data, the Materials and the Output (and their use by Move AI in accordance with this agreement) infringe and nor will they infringe the rights (including Intellectual Property Rights) of any third party. Where you are a business user, you hereby indemnify and agree to keep Move AI indemnified and to hold Move AI harmless against any losses, liabilities, damages, costs, expenses or other claims arising from or in connection with any breach of this clause 5.4 or clause 5.1.

5.5 Restrictions

You may not:

• license, sublicense or otherwise grant ("Sublicense") or purport to Sublicense any rights or obligations under this agreement except: (i) if the Sublicensee has entered into a binding written agreement with you containing terms that are binding on the Sublicensee and materially the same as (and no less onerous than) those set out in this agreement, including the provisions of this clause 5.5); and/or
• use or permit any other person to use (whether directly or indirectly) any Output or any copy, extract or modified or derivative version of it for any Prohibited Use. Non-compliance with this clause 5.5 shall immediately render the licence at clause 5.3 (and any sublicence granted under it) void.

Without prejudice to clause 13.9, we shall not Sell any Output, Video Data, Motion Data and/or Materials.

5.6 Indemnification

You agree to indemnify, defend, and hold Move AI harmless from and against any and all claims, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising from or relating to:

• your breach of this agreement;
• your violation of any applicable law or regulation;
• your infringement or violation of any third-party rights, including intellectual property rights;
• any claim that your use of the API or any content you provide causes harm to a third party; and
• your negligent or willful misconduct in connection with your use of the API.

This indemnification obligation shall survive termination of this agreement.

6. Fees and Payment

The Fees will be charged to your Payment Method during the purchase of Funds. You authorise us to charge the Payment Method to pay the applicable Fees.

All amounts payable by you pursuant to this agreement shall be made without any deduction, withholding, counter-claim or set off.

Move AI reserves the right to amend and update the Fees from time to time, at its sole discretion.

7. Changes to the API

From time to time we may make updates to the API available to you to improve performance, enhance functionality, reflect changes to the operating system or address security issues.

Subject to clause 13.3, we shall not be responsible to you for any loss or damage sustained by you if you choose to not use an updated version of the API.

8. Changes to This Agreement

We may need to change this agreement to reflect changes in law or best practice, to deal with additional features which we introduce, or other business changes.

We will give you at least 30 days' notice of any change by sending you an email with details of the change.

If you do not accept the notified changes, you may terminate this agreement by written notice to us (after which you will no longer be permitted to continue to use the API).

9. Confidentiality

In this Clause, "Confidential Information" means any information that is clearly labelled or identified as confidential or ought to reasonably be treated as being confidential. Confidential Information includes the terms of this agreement and the API and excludes any information which:

• is or becomes publicly known other than through a breach of this agreement;
• was in the receiving party's lawful possession before the disclosure;
• is lawfully disclosed to the receiving party by a third party without restriction on disclosure;
• is independently developed by the receiving party and that independent development can be shown by written evidence; or
• is required to be disclosed by law, by any court of competent jurisdiction or by any regulatory or administrative body.

Each party will hold the other party's Confidential Information in confidence and not make the other party's Confidential Information available to any third party unless that third party is subject to an equivalent duty of confidentiality. Neither party will use the other party's Confidential Information for any purpose other than the implementation of this agreement.

Each party will take all reasonable steps to ensure that the other party's Confidential Information to which it has access is not disclosed or distributed by its directors, employees, representatives, agents and sub-contractors in breach of the terms of this agreement.

10. Data Protection

You warrant and represent that your provision of any personal data to Move AI in connection with this agreement (including the provision of any personal data to Move AI by an Authorised User and/or any Contributor, including any and all personal data shared with us within any Materials) is made in compliance with all applicable laws and the processing and use of such personal data by Move AI as envisaged in connection with this agreement shall not cause Move AI to breach any applicable law or infringe the rights of any third party.

When you provide us with personal data for use for our own business purposes, for example, if you provide us with your email address to receive marketing, under Data Protection Laws we process that personal data as a separate controller. You also confirm and agree that any and all personal data contained within the Video Data, the Materials and/or the Motion Data may be processed by Move AI for the development, training and improvement of our products, technologies, systems and services.

For detailed information about how we handle personal data, please see our Privacy Policy.

11. Ending This Agreement

11.1 Termination by Move AI

We may terminate this agreement and your use of the API with immediate effect by giving you notice in writing if you:

• commit any material breach of this agreement, which is not remedied within 30 days of written notice from the non-breaching party to the breaching party;
• breach clause 3.2; or
• suffer an Insolvency Event.

We may also terminate this agreement and your use of the API at any time without cause with immediate effect. If we exercise this right, we may, at our sole discretion, provide a refund for any unused Funds as per the effective date of termination, but we are under no obligation to do so.

11.2 Termination by You

You may terminate this agreement and your use of the API with immediate effect by giving us notice in writing if we:

• commit any material breach of this agreement, which is not remedied within 30 days of written notice from the non-breaching party to the breaching party; or
• suffer an Insolvency Event.

11.3 Effects of Termination

Upon expiry or termination of this agreement for any reason you shall: (i) immediately cease to be entitled to use the API; (ii) delete or remove the API key from all devices in your possession and immediately destroy all copies of the API key which you have and confirm to us that you have done this; (iii) within 30 days after the date of termination pay all outstanding Fees due to Move AI.

Important: Any Funds purchased within the API are perpetual and non-refundable.

12. Limitation of Liability

You hereby acknowledge that complex software is never wholly free from defects, errors and bugs and relies on the availability of third-party services. The API is provided on an "as is" basis and Move AI gives no warranty that the API will be uninterrupted or wholly free from defects, errors and bugs.

The API has not been developed to meet your individual requirements. Please check that the facilities and functions of the API (as described in the Documentation) meet your requirements.

Nothing in this agreement shall operate to exclude, limit or restrict either party's liability for death or personal injury resulting from negligence or any fraud or fraudulent misrepresentation.

12.1 Liability Limitations

Subject to the above:

• We are not liable to you for any loss of profit, revenue, data, goodwill, business opportunity or indirect or consequential loss or damage suffered by you.
• We shall not be liable to you or any other person in connection with any use or inability to use any feature or version of the API while it is designated as being in 'Beta'.
• Move AI's liability to you whether in contract, tort (including negligence) or otherwise arising out of or in connection with the API, any Output and/or this agreement shall not exceed the greater of (i) £100 and (ii) the Fees paid by you to Move AI under this agreement in the 12 months prior to the date that such liability arises.

13. General Terms

13.1 Entire Agreement

This agreement constitutes the entire agreement between you and Move AI relating to its subject matter and supersedes all prior agreements, arrangements and understandings between you and Move AI relating to that subject matter.

13.2 No Partnership or Agency

Nothing in this agreement is intended to or shall operate to create a partnership or joint venture of any kind between you and Move AI, or to authorise either party to act as agent for the other, and neither party shall have authority to act in the name or on behalf of or otherwise to bind the other in any way (including, but not limited to, the making of any representation or warranty, the assumption of any obligation or liability and the exercise of any right or power).

13.3 Force Majeure

We shall not be liable for any failure to fulfil any of our obligations under this agreement insofar as such failure is due to a Force Majeure Event. "Force Majeure Event" means any event beyond a party's reasonable control including, but not limited to, flood, extraordinary weather conditions, earthquake, or other act of God, fire, war, insurrection, riot, labour dispute, accident, action of government, communications, power failure, or equipment or software malfunction.

13.4 Publicity

You acknowledge and agree that Move AI may publicise in its promotional and/or marketing materials that it is working with you and may use your name and logo for such purposes.

13.5 Severability

If any court or competent authority finds that any provision of this agreement (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this agreement will not be affected.

13.6 Waiver

No failure or delay by a party to exercise any right or remedy provided under this agreement or by law shall constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall prevent or restrict the further exercise of that or any other right or remedy.

13.7 Third Party Rights

This agreement does not give rise to any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of this agreement.

13.8 Assignment

You may not assign this agreement without our written consent. We may assign this agreement at any time with notice to you.

13.9 Governing Law and Jurisdiction

This agreement and any non-contractual obligations connected to it shall be governed by and construed in accordance with the laws of England and Wales. If you are a business, you irrevocably agree to submit all disputes arising out of or in connection with this agreement to the exclusive jurisdiction of the courts of England and Wales. If you are a consumer, you will benefit from any mandatory provisions of the law of the country in which you are resident. Nothing in this agreement, including this clause, affects your rights as a consumer to rely on such mandatory provisions of local law.

14. Definitions

In this agreement, the following terms shall have the following meanings:

Schedule 1 - Data Processing Agreement

This Schedule 1 forms part of the Move API End User License Agreement between Move AI Limited and you (the "Agreement"). The terms used in this Schedule 1 shall have the same meaning as in the Agreement unless otherwise defined herein.

S1.1 Definitions

In this Schedule 1:

S1.2 Processing of Personal Data

The parties acknowledge that for the purposes of the Data Protection Laws, you are the Controller and Move AI is the Processor. The details of the processing are set out in the Annex to this Schedule 1.

S1.3 Move AI's Obligations

Move AI shall:

• process the Personal Data only in accordance with your documented instructions unless required to do so by Union or Member State law;
• ensure that persons authorised to process the Personal Data have committed themselves to confidentiality;
• take appropriate technical and organisational measures to ensure a level of security appropriate to the risk of processing;
• not engage another processor without your prior written consent;
• assist you in ensuring compliance with Articles 32 to 36 of the GDPR;
• assist you in responding to requests for exercising the Data Subject's rights;
• make available to you all information necessary to demonstrate compliance with Article 28 of the GDPR;
• at your choice, delete or return all Personal Data after the end of the provision of services; and
• submit to audits and inspections by you or your appointed auditor.

S1.4 Your Obligations

You shall:

• ensure that you have all necessary appropriate consents and notices in place to enable lawful transfer of the Personal Data to Move AI for the duration and purposes of the Agreement;
• ensure that you have a lawful basis for processing under the Data Protection Laws;
• comply with your obligations as a Controller under the Data Protection Laws; and
• respond to any Data Subject access requests or complaints in relation to the processing of Personal Data.

S1.5 Sub-processors

You consent to Move AI engaging Sub-processors to process Personal Data on your behalf, provided that:

• Move AI maintains a current list of Sub-processors, which shall be made available to you on request;
• Move AI gives you at least 30 days' prior written notice of any intended changes to Sub-processors;
• you may object to any new Sub-processor within 5 days of receiving notice, and if you object, the parties will work together in good faith to resolve the issue;
• Move AI ensures any Sub-processor is bound by data protection obligations equivalent to those set out in this Schedule 1.

S1.6 International Transfers

Move AI shall not transfer Personal Data outside the European Economic Area without your prior written consent and appropriate safeguards in accordance with Chapter V of the GDPR.

S1.7 Data Breach

Move AI shall notify you without undue delay after becoming aware of any Personal Data breach and shall provide reasonable assistance in investigating and remedying the breach.

S1.8 Annex - Details of Processing

For questions about these terms, please contact us at api-support@move.ai.